How to Pick a Domain Name


Here is some advice on picking a good domain name for your niche online business;


Make it easy to type


Don’t use slang (u instead of you), numbers (or you will have to explain “it’s O.N.E.” or “it’s the digit 1”), hyphens or dashes and words with multiple spellings (express vs. xpress) if possible, because it will make it harder for customers to find your site. If you do have a domain that could be miss-typed, try to buy both versions and point them both to your website.


Keep it short


Shorter domains are easier to remember and prone to less mistakes, although very short ones are either taken or very expensive now, so try to stick to words most people know how to spell and remember easily – but it can be a fun game trying out various names and getting the one you want, keep a list of any domains that are close to what you want, try various combinations and then create a shortlist.

Use keywords


Try using keywords that describe your business and the services you offer. Create a list of words that relate to your niche (type your niche into google and see what suggestions drop down from the search box) this will show you the keywords that people enter when searching for your products or services.


Target your area


If your business is local, consider including your town, city, county or state in your domain name to make it easy for local customers to find and remember.


The Telephone test


Imagine telling someone your domain name on the telephone, how easily do they understand and write down your domain name? Remove anything that they could get wrong or register each possible version.


Be memorable


There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.


Quick solution: Got a great idea for a domain? Go to and register it before someone else beats you to it.


Important: Research Online before you buy it!


Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!


Use an appropriate domain name extension


Extensions are the bit at the end of your domain, such as .com or .net, .info etc. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.


There are now a lot more new generic top-level domains like .photography, .nyc, .guru, .club and many more. Don’t ignore them because they offer a great opportunity to register short and highly relevant domain names.


Here are some other top extensions and how they’re often used:


.com: normally this is an eCommerce website.

.co: an abbreviation for company, commerce, and community.

.info: included information based websites.

.net: technical, Internet infrastructure sites.

.org: non-commercial and non-profit organisations.

.biz: business or commercial use, like e-commerce sites.

.me: blogs, resumes or personal sites.


Domain tip: You don’t need to build a website for every domain. You can forward many additional domains to one website.


Protect and build your brand


To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.


Act fast!


Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favourite domain name(s) as soon as possible. If you’re having trouble finding an available name, we will suggest alternate names during your domain search to help you find the perfect domain name.


Try it now! - Click Here to make a live search


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